How to Improve Your Drug or Device Launch with NPs/PAs
Neil Matheson
Moderator
Neil is the Chairman of Atlantis Health.
Neil has 30+ years of experience in healthcare communications having started and built several medical and marketing communications agencies..
Most recently Neil was Global CEO at Huntsworth Health (now Invizio).
Neil has a degree in Exercise Physiology from the University of Otago, New Zealand.
Todd Brown
Panelist
Todd is a pharmaceutical and healthcare industry veteran with 20+ years of commercial experience having spent time in the functional areas of Sales and Marketing.
His previous roles held are in Regional Sales leadership, sales training, HCP and patient marketing with companies such as Sanofi, Abbott, Arbor Pharmaceuticals and Monlycke Healthcare.
Todd has worked with products in many therapeutic categories such as diabetes, cardiovascular, Rheumatology, Oncology, HIV and wound care.
Charles Hecht
Panelist
Charles is an HCP marketing veteran, having spent the past 10 years focusing exclusively on this segment of the pharmaceutical landscape.
He's worked with clients such as BMS, Bayer, Sun, Sunovion, Merck, Organon, Boehringer Ingelheim, amongst others.
He specializes in crafting efficient strategies to drive innovative, personalized, and meaningful omnichannel engagement to diversified healthcare audiences, including NPs & PAs.
